Shopify B2B and wholesale setup

Sell to wholesale buyers online, not by email and spreadsheets

Many brands still take wholesale orders through emails, PDFs and spreadsheets. It is slow for you and for your buyers, and mistakes are easy to make. A proper B2B setup on Shopify lets approved business customers log in, see their own prices and order online whenever they need to, while your retail customers keep shopping as normal.

What’s included in my Shopify B2B and wholesale setup

• Company accounts: business customers with their own company profiles, locations and buyer logins.
• Custom price lists: wholesale prices, percentage discounts or fixed prices per customer or group.
• Order minimums and quantity rules: minimum order values, case packs and quantity increments.
• Bulk and quick ordering: faster ways for buyers to order many products at once.
• Payment terms: options such as net terms or invoices where your plan and setup support them.
• Wholesale application form: a page where new businesses can apply for a trade account.
• Separate wholesale experience: hide retail-only content, show trade pricing and keep both audiences happy.
• Theme updates: product, collection and cart pages adjusted so wholesale prices and rules display clearly.

Built-in B2B features or wholesale apps?

Shopify’s native B2B features are the most complete on Shopify Plus. On other plans, wholesale stores often use a dedicated wholesale app, or a mix of customer tags, discounts and theme customization. I check your plan, your buyers and how you sell today, then recommend the simplest setup that does the job, so you do not pay for features you will not use.

Who this service is for

• Brands selling to retailers and stockists alongside their direct-to-consumer store.
• Manufacturers and distributors moving trade orders online.
• Trade businesses such as tiles, building supplies, salons and clinics that sell to professionals.
• Stores outgrowing manual wholesale orders by email, phone or spreadsheet.

How the process works

1. Free consultation. We talk through your buyers, pricing rules and how orders work today.
2. Plan and fixed quote. I recommend native B2B or an app-based setup and send a written quote.
3. Build and configure. Company accounts, price lists, rules and theme changes, set up and tested.
4. Test orders. We place test orders as a wholesale buyer and a retail customer to check everything.
5. Launch and hand over. You get a short guide to adding new trade customers and updating prices.

Shopify B2B setup pricing

Pricing depends on your Shopify plan, the number of price lists and customers, and any custom theme work. After a free consultation you get a fixed quote before work starts. Any wholesale app subscription is a separate cost paid to the app maker.

Why store owners choose Fixpertify

• 5 years of Shopify development building landing pages, product pages and purchase flows.
• Top Rated on Upwork with 100% Job Success.
• Remote experience with a US ecommerce agency, delivering client stores on tight deadlines.
• Clear communication: replies within 24 hours and plain-English updates.

See completed stores on the Work page and what clients say on the Reviews page.

Related Shopify services

• Shopify store setup: a complete, ready-to-sell store built from scratch.
• Shopify theme customization: custom wholesale pages, order forms and layouts.
• Shopify speed optimization: keep a growing B2B catalog fast.

Shopify B2B and wholesale FAQ

Do I need Shopify Plus for B2B?

Shopify’s most complete native B2B features are on Shopify Plus. On other plans, a wholesale app or a custom setup can usually handle wholesale pricing, order rules and trade accounts. I recommend the option that fits your plan and budget.

Can retail and wholesale customers use the same store?

Yes. Retail shoppers see your normal prices, while approved wholesale buyers log in and see their own prices and rules. You manage everything from one Shopify admin.

Can each wholesale customer have different prices?

Yes. With price lists or a wholesale app, you can set different prices or discounts per company, customer group or market.

Can I set minimum orders for wholesale buyers?

Yes. You can set minimum order values, minimum quantities and quantity increments, such as selling in cases of 6 or 12.

How do new wholesale customers sign up?

I can add a trade application form to your store. You review each application and approve the businesses you want to sell to.

How much does Shopify B2B setup cost?

It depends on your plan, the number of price lists and any custom theme work. You get a fixed quote after a free consultation, and any app subscription is a separate cost.